Did You Know That Red Bull Has a Magazine With a 27

first_imgWhen you think Red Bull, you should think scale. Whether it’s selling more than 35 billion cans of an energy drink in more than 165 countries, sponsoring hundreds of athletes or producing a men’s lifestyle magazine that’s printed in five languages and delivers more than 2.7 million copies globally, Red Bull aims to do everything big.The Red Bulletin is the company’s print magazine iteration, and it began in 2007 when the company launched its media division, Red Bull Media House. Red Bull Media house produces a variety of content, from print to video to recorded music. However, The Red Bulletin was the company’s first formal standalone media product.It would be easy to dismiss the magazine as a content marketing play, however the business model and content tell a different story. The magazine’s revenue stream works just like most consumer magazines–subscription, newsstand and ad sales. And editor-in-chief of the U.S. edition, Andreas Tzortzis says that while content supports the parent company’s mission, it’s purpose is not just a tactic to sell more cans. “The kind of stories we do are so varied, which is one of the great challenges each month,” he says. “Because we cover stories from beyond the world of Red Bull, and increasingly that’s become our mandate, we have shifted away from branded stories and have begun to push the boundaries and explore the exceptional.” What he means is The Red Bulletin covers many of the same concepts and issues other lifestyle magazines are tackling, but instead tries to contextualize them from the brand and its consumers’ perspective.”We occupy many different spaces,” Tzortzis says. “We’re able to tell stories from other countries in the perspective of people living there. Whereas a lot of American magazines tell those stories from the perspective of an American in another country.”Tzortzis admits that The Red Bulletin borrows from a lot of different magazines in that it covers a number of lifestyle topics including sports, music and gear reviews. But he does say that he doesn’t see the magazine having a clear competitor. The magazine publishes on multiple platforms beyond print including a website and an app. It also develops videos to complement its feature stories. Nevertheless, print is still the magazine’s primary vehicle for reaching readers.”I have a soft spot for print, as does our founder” Tzortzis says. But he says there’s more to it than that. “Magazines can provide the context, we can slow down the story. So much of our world is quick-hit clips. But we place an emphasis on photography and our journalism, and I think that’s where print lives. Print lives in the ability to step back, to slow down the pace and provide the context. And for Red Bull Media House it provides the ability to branch out.” What Tzortzis means by “branch out” is that The Red Bulletin taps into a demographic different from its typical beverage consumer–specifically, men in their late 20s and into their early 30s. The magazine also recently redesigned its front of book section “Bullevard” under the direction of its new publisher Wolfgang Winter. The new design was developed in order to give the reader a “running start” to its feature well, according to Tzortzis. This is the magazine’s second design upgrade this year, after overhauling the back of the book in early 2013. And Tzortzis says to expect more upgrades in 2014.More on this topic Red Bull Magazine, “The Red Bulletin,” Priced at $4.99 a Pop Red Bull Media House Brings Its Magazine Online ESPN Relaunches Rise, Increases Circ to 1 Million Primex 2006: From E-Media to Virtual Proofing, Program Reflects a Conflicted Era The Red Bulletin Evolving into Traditional Magazine Martha 2.0: After Ad Turnaround, CEO Says ‘Survival’ Question Put to RestJust In Meredith Corp. Makes Digital-Side Promotions | People on the Move The Atlantic Names New Global Marketing Head | People on the Move Four More Execs Depart SourceMedia in Latest Restructuring PE Firm Acquires Majority Stake in Industry Dive TIME Names New Sales, Marketing Leads | People on the Move This Just In: Magazines Are Not TV NetworksPowered bylast_img read more

Jaguar XJ will end production in July electric successor possible in 2020

first_img 5 things you need to know about the 2019 Jaguar XJR575 2:54 2019 Jaguar XJR575: A surprising performance value Now playing: Watch this: Tags More about 2019 Jaguar XJR575 Jaguar But don’t expect the XJ to be gone forever. A Jaguar spokesperson told Autocar that the XJ name will live on, although that person declined to offer further details. According to reports, it’s believed that the XJ will return in 2020 as a battery-electric car, which would give it a hefty zero-emissions advantage over other flagships like the Audi A8, BMW 8 Series, Lexus LS and Mercedes-Benz S-Class. However, as of now it’s unclear what competitors’ plans are regarding battery-electric flagship variants.Our last foray with the XJ happened recently, coming in the form of a new top-tier trim called XJR575. Replacing the XJR, this new model uses a 5.0-liter supercharged V8 to produce (surprise, surprise) 575 horsepower and 517 pound-feet of torque. We loved how it drove, and its styling has always been on point, but daily ride comfort and the overall age of the vehicle reminded us it wasn’t a perfect package. That’s one hell of a swan song for the gas-powered XJ, which has existed in some form since 1968.  2019 Jaguar F-Pace SVR first drive: A magnificent beast, indeed Jaguar Enlarge ImageThere are worse ways to sail off into the sunset. Nate Reed/Roadshow The Jaguar XJ is a solid, comfortable cruiser. But about a decade after its unveiling it’s apparently time for Jaguar to chart a new course for its flagship sedan.Jaguar will discontinue production of the current-generation XJ sedan in July, Autocar reports. More than 120,000 XJ sedans have been built since its launch nearly a decade ago, but its current sales have been underwhelming. Here in the US, it was never the most popular seller, but most of 2018 saw monthly sales barely passing the 100-unit mark, numbers not seen since before the latest generation debuted.center_img More From Roadshow 2018 Jaguar XF Sportbrake: Capability and hustle combine Share your voice 0 Review • 2019 Jaguar XJR575: An oldie, but a 575-horsepower goodie 66 Photos Post a comment Sedans Luxury cars Future Cars 2019 Jaguar XE SV Project 8 review: The lovable lunaticlast_img read more

Prince Williams Shocking confession on growing up as a Prince

first_imgPrince William and Kate Middleton.Getty imagesPrince William opened up about the expectations of being a Royal and the pressures he had to face growing up as one. Prince William seems to have grown in his role as the second-in-line to the throne, but that wasn’t always the case it seems.It is known that William met Sacha Hashim while they were volunteering together with Raleigh International in Chile. The prince spent several months working on community projects in the South American country during his gap year.During his months volunteering, William reportedly told Ms. Hashim: “I wish I could be normal,” according to The Scotsman. As a Royal, Prince William had to grow up in the limelight, his every move being scrutinised. This confession is even more heartbreaking as it comes from him in his youth. The future Duke of Cambridge also told Ms. Hashim he would love to go clubbing like everyone else, but that his bodyguards made it impossible.  Prince William and Prince HarryGetty ImagesBut even as an adult he seems to reflect the same sentiments. Prince William and Kate Middleton are Royal couple goals. But they have managed to give their children a modicum of normalcy it seems, or at least they have tried to. Reportedly Prince William and Kate, the Duchess of Cambridge, released images of their young family at the Chelsea Flower Show. Royal photographer Ian Lloyd has claimed the pair will be “desperate” for press attention in the future. He told Sky News: “I think they have to remember in 20-years time when they are in their late 40’s or early 50’s or whatever it is, they will desperate for the press coverage, because the press coverage will have moved on to other people, that is what happens.Well, we have to say, until then Prince William and Kate Middleton can give their children the privacy they deserve. You can check out the videos here:last_img read more

Beanibazar youths risking life in pursuit of European dream

first_imgRefugees and migrants wait to be rescued by members of the Spanish NGO Proactiva Open Arms, after leaving Libya trying to reach European soil aboard an overcrowded rubber boat, north of Libyan coast, on 6 May 2018. AP/UNB File PhotoIn recent times, youths in Sylhet have become desperate to migrate to European countries, without bothering the least about their finances or personal safety. The tendency is particularly acute among the residents of Beanibazar upazila.Recently, four young men of the area went missing while they were crossing the Mediterranean Sea to reach Italy via Libya. There are hundreds of their likes who started their trip to Europe via Libya and Turkey. A good number of them went missing before they reached the destination.Surprisingly, their family members are reluctant to cooperate with the authorities.A 28-year-old man named Tuhin went missing on his way to Europe, said, Abani Shankar Kar, officer-in-charge of Beanibazar Police Station. He contacted with his family members for the last time on 6 May.Another man, Abdul Halim Sujon, 32, went missing the same way. He is the son of late Ahmad Ali of Maijkapon village in Muria union.Sujon was an auto-rickshaw driver. He contracted with a broker named Parvej Ahmed about a year back to get to Italy at a cost of nearly Tk 1 million (he paid Tk 983,000). He had started his journey to Italy soon after and reached Libya, said his elder brother Abdul Alim.After waiting in war-torn Libya for a long time, he along with others boarded a trawler meant for Italy via the Mediterranean Sea on 9 May. From then, Sujon is missing. The broker, who sent him on the trip, confirmed to Sujon’s family that he boarded an Italy-bound trawler.Hearing news of the recent boat containing Bangladeshis capsizing in the Mediterranean, killing dozens of them, Abdul Alim expressed his fear that his brother might have drowned in the sea.Earlier, two other people named Rafik Ahmed and Ripon Ahmed went missing in the same way.Three people of Sylhet went missing in the Mediterranean Sea three years ago. They are Imon, 22, Faridul Alam, 24, and Imran, 30. But no case has been filed yet in this regard. The silences may have something to do with the fact that they embarked on their journey knowing full well that their route fell outside the law.A source requesting to be unnamed said that at least 1,200 people of Sylhet are still waiting in Libya, where Bangladeshis cannot go legally since 2014, for migration to Italy, crossing the Mediterranean. Of them, around 150 people are said to be from Beanibazar, who reached Libya via several countries. Just to reach Libya, each of them had paid TK 6-7 lakhs to the traffickers already.Abani Shankar Kar said those who lured them into such danger for luxurious lives won’t be spared, and law enforcers stand ready to take the necessary action if a case is filed.In the last six months, more than 300 youths left Beanibazar hoping to migrate to Italy, France, Spain, Portugal using Libya and Turkey as transit points. Many of their fates remain unknown.Nahid, one of those who survived the hazardous journey to Italy but is now back in Bangladesh, shared his experience of the voyage through the Mediterranean.”A boat with 80 people, much more than its capacity, is floating on the stormy ocean, rollicking in the waves. Sharks are spotted around the boat. If you fall off the boat, they will pounce. The 80 souls are desperate to reach Europe, beckoning like a paradise where their fates will change. But in that moment, a hellish death is closer to them.”last_img read more

Veteran Activist Paul Rieckhoff Launches Angry Americans Weekly Show With Cadence13

first_img ×Actors Reveal Their Favorite Disney PrincessesSeveral actors, like Daisy Ridley, Awkwafina, Jeff Goldblum and Gina Rodriguez, reveal their favorite Disney princesses. Rapunzel, Mulan, Ariel,Tiana, Sleeping Beauty and Jasmine all got some love from the Disney stars.More VideosVolume 0%Press shift question mark to access a list of keyboard shortcutsKeyboard Shortcutsplay/pauseincrease volumedecrease volumeseek forwardsseek backwardstoggle captionstoggle fullscreenmute/unmuteseek to %SPACE↑↓→←cfm0-9Next UpJennifer Lopez Shares How She Became a Mogul04:350.5x1x1.25×1.5x2xLive00:0002:1502:15 Podcast company Cadence13 has launched a partnership with Paul Rieckhoff, the veterans advocate, author of “Chasing Ghosts,” founder of Iraq & Afghanistan Veterans of America (IAVA), and president and founder of Righteous Media.Rieckhoff, an Iraq War veteran and a political independent, is hosting the weekly podcast “Angry Americans” in partnership with Cadence13. The show, debuting this month, will explore topical issues with a wide range of guests. Willie Geist (“Sunday Today” and “Morning Joe”) is the inaugural guest. “If you’re not angry, you’re not paying attention,” said Rieckhoff. “’Angry Americans’ will be a place where listeners from all political and social backgrounds can come together to be informed and inspired. They will also find community — and ways to channel anger, frustration and patriotism into positive change. I’m thrilled to partner with Cadence13 on this project to elevate some of the most important issues, people and causes in America. Popular on Variety center_img “Angry Americans” will be a place for real talk, with top leaders. It will be a wake-up call that engages and empowers listeners. Cadence13 is a leader, and the Righteous Media team and I look forward to making an impact with them.”Chris Corcoran, chief content officer, Cadence13, added, “Paul Rieckhoff is a force of nature who brings passion, patriotism and purpose to everything he does. We are excited to add Paul and his passionate, independent, important voice to the podcast audience.”Rieckhoff  is a frequent contributor to “The Rachel Maddow Show,” “Morning Joe,” “CNN New Day,” CNN.com, and Defense One.last_img read more

ExNFL Star Chad Ochocinco Johnson Scores a Touchdown for Bitcoin Awareness on

first_img 2 min read Charlie Shrem may be on house arrest, but Bitcoin has another new celeb champion, and his record is cleaner than “Bitcoin Bill” Congressman Steve Stockman. Well, somewhat.If you guessed Chad ‘Ochocinco’ Johnson, you’re right. Yeah, we didn’t see this one coming either.  The former NFL bad-boy wide receiver, who burned through short-lived, tumultuous stints with the Cincinnati Bengals, the New England Patriots and the Miami Dolphins, is the latest pro athlete to hop aboard the celebrity Bitcoin bandwagon. Or to at least think about it.Related: 3 Celebs Jumping on the Bitcoin Bandwagon (and One Who Says She’s an ‘Idiot’ for Missing It)The hot-tempered VH1 “Ochocinco: The Ultimate Catch” dating show star tweeted about his budding interest in the complex digital currency yesterday.Discussing the concept of @Bitcoin with a friend. Can y’all show me how easy it is? #Bitcoin pic.twitter.com/blS4OVPe37— Chad Johnson (@ochocinco) April 14, 2014 Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global Growing a business sometimes requires thinking outside the box. A handful of Twitter users responded to the not exactly viral tweet (by this afternoon, it had only garnered only 47 retweets and 41 favorites), perhaps hoping to give the Miami native a leg up in unravelling the enigma that is Bitcoin. One even pointed out that Bitcoin isn’t taxable. Wrong!Ochocinco’s apparently still only in the early “what the heck is Bitcoin” phase we all went through, and he’s been “discussing the concept” with a friend. He seems far from ready to accept Bitcoin as a form of payment for fan gear, however, like Seattle Seahawks’ cornerback Richard Sherman recently started doing.  Maybe Johnson, a prolific serial tweeter, was trying to be ironic when he asked the Twitterverse “Can y’all show me how easy it [Bitcoin] is?”Lesson No. 1: Bitcoin and easy don’t go well together. Just ask Shrem. Related: The Winklevoss Twins Score Virgin Galactic Tickets to Space, Paying With Bitcoin April 15, 2014 Register Now »last_img read more