JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

first_imgEach company offers a different range of information to Jumptap’s ad network. Acxiom, a marketing services and technology company that focuses on consumer segmentation and direct mail solutions, offers anonymous information on user demographics and life stages. Datalogix, which focuses on database marketing and digital media, gathers anonymous purchase-based data segmented by verticals.Polk, an automotive data and marketing solutions company, will give the ad network offline reports detailing vehicular make and model info by consumer zip code. TARGUSInfo also provides offline data, as it bases its data analysis by per household behaviors.Combined, this pool of data allows Jumptap to deliver a personalized ad experience for mobile users. Paran Johar, CMO of JumpTap, says that because there is such a limited amount of space for advertising in the mobile space, this kind of targeted campaign is mandatory to gain user focus. Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. “The consumer’s appetite for spam advertising on mobile is really diminished compared to other mediums. On the PC, you have six or seven ads; but with mobile, you have room for two at most. Consumers crave relevant ads,” says Johar.With a targeted demographic identified, it becomes easier to match ads with users. “This delivers a higher ROI for advertisers, a better user experience and for the publisher, and a higher yield for publishers, because we’re going to charge more for it,” says Johar.In April, JumpTap raised $25 million in a round of funding from AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. This round resulted in the company’s overall funding to top over $90 million.Magazines included in JumpTap’s ad network include Newsweek, Star, Shape and US Weekly.last_img read more

OBITUARY Shirley Jean Nutt Nolan 72

first_imgWILMINGTON, MA — Shirley Jean (Nutt) Nolan, age 72, of Tewksbury, passed away surrounded by her loving family on March 18, 2019 at the Lowell General Hospital – Saints Campus.Shirley was born on June 16, 1946 in Arlington, MA; she was the cherished daughter of the late Alfred and Ellen V. (Trombley) Nutt.Shirley married her “sweetheart” Robert Nolan over 50 years ago; the couple lived in Wilmington before moving to Tewksbury. Shirley loved her home and she took pride in raising her children Keith and Dawn-Marie. Shirley was a wonderful wife and mother; she was the “glue” of the family and she cherished all the great times they had together.After Shirley’s children went to school, she went to work as an administrative assistant. Shirley loved her job; she was a “jack of all trades”; her endearing personality and great people skills made her a favorite among her co-workers as well as her customers. Shirley retired from Dell several years ago to take a position as a full time “Nana,” for her only granddaughter Makayla Jean; this was her most favorite job.Shirley will be remembered as a simple yet strong lady; she was an amazing person and will be sorely missed by her family and friends.Shirley was the beloved wife of 50 years of Robert J. Nolan, devoted mother of Keith W. Nolan and Dawn-Marie Nolan, loving “Nana” of Makayla Jean Nolan all of Tewksbury, dear sister of Dorothy Alcott and her late husband Joe of CT, Trudy Ann Wade & her husband Frank of Milford, NH and the late Cynthia Wilson, sister-in-law of William Nolan of Wilmington. Shirley is survived by many loving nieces, nephews and cousins.Family and friends will gather for a Funeral Service at the Nichols Funeral Home, Inc., 187 Middlesex Ave., (Rte. 62), Wilmington on Friday, March 22nd at 11:00 a.m. Interment to follow in Wildwood Cemetery, Wilmington. Visiting hours will be held at the Funeral Home on Thursday, March 21st from 5:00-8:00 p.m.In lieu of flowers, Memorial Donations in Shirley’s name may be made to Philanthropy Office, Lowell General Hospital, 295 Varnum Avenue, Lowell, MA 01854.Shirley Jean (Nutt) Nolan(NOTE: The above obituary is from Nichols Funeral Home.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedOBITUARY: Elizabeth M. (Nolan) McNabb, 94In “Obituaries”OBITUARY: Joan Forte-Jack, 89In “Obituaries”OBITUARY: Doris May (Allen) Squibb, 88In “Obituaries”last_img read more

Blue colour of the soul

first_imgThe Hungarian Information and Cultural Centre has organised an exhibition of spiritual paintings titled Planetary Consciousness by Hungarian artist Jeno Balogh that starts on 23 September.  The exhibition will be inaugurated by Prof. Om Prakash Sharma, artist, Former Principal of Delhi College of Art, New Delhi.Balogh expressed, ‘My paintings depict a world without people, warning that this is going to happen if we continue this way of exploitation to the Earth. I mostly paint with blue colour that is the colour of Planet Earth and also the colour of soul. However, I also use red that is the colour of Mars, a lifeless planet. For me painting is a token of energy, coming from my soul.’ Also Read – ‘Playing Jojo was emotionally exhausting’Jeno Balogh has  been painting for over 40 years now. He was the President of the local Art Association for 23 years and organised several charity exhibitions. He had a number of solo and group exhibitions in Hungary and abroad like Montevideo, Santiago de Chile, Rio de Janeiro, New Delhi. In Athens, he was awarded with a bronze medal at the Cultural Olympics. He is also a member of the International Artists’ Association and the Association of Greek Artists. Also Read – Leslie doing new comedy special with Netflix‘Save our Planet and Planetary Consciousness’ are the mottos that my art work is focused on. We have one planet only where we should live in an environment-conscious way and in peace to protect our Planet Earth. In order to be able to implement this consciousness in our daily life, one should have a mindful soul which, I think, people don’t possess anymore,’ explained Balogh. When: 23 September – 17 October Where: Hungarian Information and Cultural Centre, 1-A Japath Timing: 10 am – 4 pm (weekdays only)last_img read more

Late SI Amitava Malik to receive CMs Bravery Award 2017 posthumously

first_imgDarjeeling: Late Amitava Malik, Sub-Inspector of Police, will be awarded the Chief Minister’s Bravery Award 2017 posthumously. Other police personnel will also be receiving the Bravery Award and Shourya Padaks. Incidentally, the Darjeeling Hills had been in the grip of agitation since June 8, 2017 which included a 104-day bandh which had ended on September 26. There were incidents of violence, arson, explosions and rioting. As the agitators locked horns with security personnel, 13 lives were lost during the period of agitation. Also Read – Heavy rain hits traffic, flightsOn October 13, 2017, a police team had raided the jungles of Shirubari forest on the banks of Chota Rangeet river, 25 km from Darjeeling, in search of GJM president Bimal Gurung. There was an alleged exchange of fire between the police and Gurung’s supporters. SI Malik, who was in hot pursuit, fell prey to a bullet allegedly fired by Gurung’s supporters.A huge cache of arms, ammunition and explosives were recovered by the police from the spot. His wife was later given a job in the police department. Also Read – Speeding Jaguar crashes into Merc, 2 B’deshi bystanders killedAlong with Late Malik, other awardees of the Chief Minister’s Bravery Award include Akhilesh Chaturvedi, Superintendent of Police, Darjeeling; Soumyajit Roy, IC Sadar, Darjeeling and SI Abhijit Biswas of Sadar PS, Darjeeling.The recipients of the Shourya Padak 2017 include Nagendra Nath Tripathi, Commandant, SAP (10th Battalion;) Amarnath K, SP (Operations,) Darjeeling; Rahul Pandey, DSP (HQ,) Darjeeling; Kiran Tamang, Assistant Commandant, 2nd IRB and Shyamal Barman, Constable, SAP.Assistant Commandant Kiran Tamang was critically injured on June 17 during sporadic clashes between the GJM supporters and the security forces. The Army had to be deployed on that day to bring the situation under control. The list was notified by Alok Kumar Bhaumik, OSD and Ex-officio Joint Secretary to the government of West Bengal.last_img read more

24 units to come up in Cooch Behar Industrial Growth Centre

first_imgKolkata: With the development of necessary infrastructure in the industrial growth centre in Cooch Behar’s Chakchaka, 24 units producing different types of goods will start functioning within the next few months. It will lead to the generation of around 2,156 jobs.Amit Mitra, the state Commerce and Industry minister, in the Assembly on Tuesday said 24 units will come up in the industrial growth centre on a land of 20.68-acre.He said authorities of the companies, who will set up 21 out of 24 units, have already made the payment that is required to set up the units. Also Read – Rain batters Kolkata, cripples normal lifeThey have also got the plots where the units will come up and it is expected that the units will start functioning in the next eight to ten months.The 21 units will be set up on around a land of 16.51 acre in the industrial growth centre. He further said: “There will be generation of 2,038 jobs in the 21 units.” In the same breath, Mitra said as per the detailed project report, there will be a total investment of Rs 6831.98 lakh. For the 21 out of 24 units, there will be an investment of Rs 5886 lakh. Also Read – Speeding Jaguar crashes into Mercedes car in Kolkata, 2 pedestrians killedIt has also been stated that the authorities of the remaining three units will take the necessary move forward soon to set up their units in the industrial growth centre.It may be mentioned that the industrial park at Chakchaka was set up during the Left Front regime and it was actually developed as a Jute Park. But there was no proper infrastructure. As a result, it failed to attract investment.After the change of guard, the Mamata Banerjee government took initiative and given a major facelift to the Jute Park and developed it as an industrial growth centre where units for production of different products can be set up instead of only jute factories.Mitra said: “Our government has developed infrastructure including 1.85 km long road, 56 street lights, laying of pipeline for a stretch of 1.2 km, overhead water reservoir for supply of safe drinking water, surface drainage system, power sub-station and administrative office in the industrial growth centre and it played a key role in attracting more investment.”last_img read more

Ready Set Hack Pentagon Invites Hackers to Break Into its Computer Systems

first_img Register Now » April 1, 2016 The U.S. Department of Defense is asking the hacker community for help.The Pentagon has launched a bug bounty program, which is a public challenge inviting hackers to find vulnerabilities in its computer systems in exchange for cash rewards. The Department of Defense has set aside $150,000 to pay hackers for any holes in the military’s cyber security system, according to a statement announcing the bug bounty program.Related: Meet the Middlemen Who Connect Hackers for Hire With Corporate America”This initiative will put the department’s cybersecurity to the test in an innovative but responsible way,” says Secretary of Defense Ashton Carter in the statement announcing the challenge. “I encourage hackers who want to bolster our digital defenses to join the competition and take their best shot.”This is the first public bug bounty program the U.S. government has ever run.Meanwhile, bug bounty programs are such a common practice at many of the largest tech companies in the country that there are a handful of companies that act as liaisons between the hacker community and these enterprises. San Francisco-based startup HackerOne is one such company and is operating the Pentagon’s bug bounty program.Related: Google to Hand Out ‘Infinity Million’ Dollars to Hackers Who Break Into Google ChromeTo believe that any computer system is without vulnerabilities is foolishly naive. Bug bounty programs look to capitalize on hackers, who are often some of the most sophisticated computer minds out there.The Pentagon’s bug bounty program runs from Monday, April 18, through Thursday, May 12. Hackers interested in participating can apply here. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goalscenter_img 2 min read Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right.last_img read more

Breezes Bahamas slashes winter prices by 40

first_img Share Tuesday, January 31, 2017 Posted by NASSAU – The winter season is definitely warming up, thanks to Breezes Resort & Spa – Bahamas’ new 40% off sale. Launched just in time for couples to book romantic Valentine’s Day getaways, and ideal for early planners looking to book their next Christmas holidays, the sale allows guests to enjoy Nassau’s first and only Super-Inclusive resort at nearly half the cost.To take advantage of the sale, clients must book by Feb. 28 for travel through Dec. 31, 2017.In addition, Breezes Bahamas has just introduced a new room category, the Deluxe Patio Room, including Deluxe Patio Garden View rooms and Deluxe Patio Pool View rooms, all on the ground floor featuring outdoor patio spaces for added privacy. Each patio space comes equipped with a table and two chairs or a two-person hammock. All guest rooms in this category have modern glass, chrome and marble bathrooms, mahogany wood furnishings, a work desk and chair, satellite TV and either one king size bed or two double beds.More news:  Kory Sterling is TL Network Canada’s new Sales Manager CanadaRegular rates for the new Deluxe Patio Rooms are US$290 per person, per night, but with the 40% off sale, starting rates drop as low as $174 per person, per night. A weekend surcharge applies to Thursday, Friday and Saturday night stays.For more information go to breezes.com. Tags: Breezes Resort & Spacenter_img Breezes Bahamas slashes winter prices by 40% Travelweek Group << Previous PostNext Post >>last_img read more

No more zone boarding for Delta new boarding order coming in January

first_img Wednesday, December 12, 2018 Share No more zone boarding for Delta, new boarding order coming in January Posted by NEW YORK — Zone boarding may soon be a thing of the past for Delta customers.As part of the carrier’s efforts to make the gate and boarding experience as simple and consistent as possible, it has announced a global shift to ‘boarding by branded fare purchased’, eliminating the standard practice of boarding by zone.SkyMiles Medallion Members and eligible Delta SkyMiles American Express Credit Card Members will continue to receive priority boarding.The change comes into effect on Jan. 23 to all Delta-operated global flights, and was made to increase the number of boarding groups to encourage fewer customers to lineup in the gate area at any one time. It will also be accompanied by new colour accents that distinguish Delta’s fare products: Basic Economy, Main Cabin, Delta Comfort+, Delta Premium Select/First Class, and Delta One.Each product, in addition to Sky Priority, will have a specific complementary colour from booking through boarding.More news:  Visit Orlando unveils new travel trade tools & agent perksThe new boarding order name will be featured in the online shopping experience, on boarding passes, on the Today screen of the Fly Delta app, and on Jetway screens and boarding signage at gates. Travelweek Group Branded boarding buildings on Delta’s latest boarding enhancement, the addition of zone 4 earlier this year, specifically for Basic Economy customers. As a result, customer satisfaction scores improved dramatically for the reduced number of customers in zone 3, plus in every other zone (double-digit increases were seen in the Main Cabin zones).Basic Economy customers are notified during the shopping experience that their carry-on bag may need to be checked at the gate, free of charge, which helps manage expectations for checking bags at the gate. This practice will continue with the introduction of Delta’s new branded boarding order. Tags: Delta Air Lines << Previous PostNext Post >>last_img read more