Danijela Čavlović, HGK: While they congratulate us in Europe, some in Croatia are worried about the growth of private accommodation

first_imgWe will remember the last year by the best tourist results in recent Croatian history. Double-digit growth in overnight stays and arrivals exceeded even the most optimistic expectations, especially in October and November, where in some destinations it amounted to 30%, and we achieved more than 100 million overnight stays three years earlier than planned by the Croatian Tourism Development Strategy. 2020The strongest growth was achieved in family accommodation, where in the first 11 months 14% more overnight stays and even 20% more arrivals were recorded. Croatia was declared the absolute winner at the awards ceremony for the best European house of the year organized by the European Association of Family Accommodation, which brings together more than 20 million beds, while the Russians chose us as the best destination for family accommodation. “Bravo, you are a great example of the orderliness of this market, and we see that it is getting higherYou are investing in quality, ”they tell us in Europe, where they are still trying to find ways to more effectively regulate this important segment of the collaborative economy.However, it turns out that in Croatia they are not so impressed by the growth of this type of micro-entrepreneurship, which through more than 85.000 registered households directly or indirectly employs 350.000 people and generates income of 2,5 billion euros. We have even witnessed that some are seriously concerned with the explanation. “that Croatia needs more hotel accommodation than family accommodation because it is in line with the above-mentioned Strategy ”. On the other hand, politicians constantly point out that the demographic picture is devastating, and they are worried that people have managed to put their real estate into business and feed themselves and their families by watching their neighbors take their lives to Germany or Ireland. No work. “No, it is not the problem of the family but those who buy apartments in Zagreb, Zadar, Split… and make money on them”, Explains our interlocutor in a high position in the executive branch.So isn’t profit a goal considering the invested capital and operating costs, if the investor has registered the maximum allowed 20 beds per address and OIB by law? He also employs a laundromat, taxi drivers, nearby restaurants, increases the turnover of shops, museums, clubs… If you are worried that they may earn a lot more than 230.000 kuna per year as a lump sum (the threshold for entering the VAT system is from 1.1.2018. raises to 300.000 kuna) why do you not send them to the supervision of inspectors of the Ministry of Finance, ie the Customs Administration, which should determine whether the owner of the accommodation reports all guests and shows the total income?Another problem that has emerged thanks to good tourist figures is the lack of manpower. With 180.000 unemployed, we had to increase quotas for employing foreigners, which is fine because our people are accepted as workers in other countries, but the question is how many of them will want to work for Croatian wages and at the same time smile and patiently answer numerous tourist inquiries? Or maybe we could use the model from the 80s of the last century when Croatia achieved much higher tourist numbers, and workers were recruited from the local population, which especially in the coast has a tradition of tourism for more than a century.Hotel houses paid scholarships for the education of future waiters, chefs, maids, receptionists knowing that these young people grew up in a tourist environment and have a high culture of dealing with guests. Although hotel salaries were not high even then, the difference was compensated by transferring the excess guests to the apartments of their parents, grandparents and other relatives… In this synergy of hotels and family accommodation everything worked – there was no shortage of labor to his country and from his work.Photo: www.kvarnerfamily.hrBut somehow with each new change of structures we forget the models that have proven their effectiveness and bring new ones that too often benefit only a few, which we have especially witnessed in the last few months. At the same time, we are concerned that households make up more than 50 percent of the total tourist capacity, because, as our interlocutor says, this is not the case anywhere in the world.So shouldn’t we finally be pleased and proud to be at least in something of a ‘role model’ in much more successful markets instead of thinking about limiting or even reducing the growth of this micro-entrepreneurship thanks to which still a large part of the population decides to stay in this country full of life?Author: Danijela Čavlović, President of the Croatian Chamber of Commerce Family Tourism AssociationRelated news:CROATIA THE ABSOLUTE WINNER IN CHOOSING THE BEST HOLIDAY HOMES IN EUROPE! FAMILY MICRO ENTREPRENEURSHIP IN TOURISM – A ISSUE OF SURVIVALBE A HOST IN FAMILY ACCOMMODATION, NOT REAL ESTATE AGENTSlast_img

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