JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

first_imgEach company offers a different range of information to Jumptap’s ad network. Acxiom, a marketing services and technology company that focuses on consumer segmentation and direct mail solutions, offers anonymous information on user demographics and life stages. Datalogix, which focuses on database marketing and digital media, gathers anonymous purchase-based data segmented by verticals.Polk, an automotive data and marketing solutions company, will give the ad network offline reports detailing vehicular make and model info by consumer zip code. TARGUSInfo also provides offline data, as it bases its data analysis by per household behaviors.Combined, this pool of data allows Jumptap to deliver a personalized ad experience for mobile users. Paran Johar, CMO of JumpTap, says that because there is such a limited amount of space for advertising in the mobile space, this kind of targeted campaign is mandatory to gain user focus. Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. “The consumer’s appetite for spam advertising on mobile is really diminished compared to other mediums. On the PC, you have six or seven ads; but with mobile, you have room for two at most. Consumers crave relevant ads,” says Johar.With a targeted demographic identified, it becomes easier to match ads with users. “This delivers a higher ROI for advertisers, a better user experience and for the publisher, and a higher yield for publishers, because we’re going to charge more for it,” says Johar.In April, JumpTap raised $25 million in a round of funding from AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. This round resulted in the company’s overall funding to top over $90 million.Magazines included in JumpTap’s ad network include Newsweek, Star, Shape and US Weekly.last_img read more

Policy Bills Requirement for New Excess Capacity Study Appears to Be Delay

first_imgLanguage in the House version of the fiscal 2019 defense authorization bill requiring DOD to prepare a new, more detailed infrastructure assessment likely will do little to change lawmakers’ opposition to a new round of base closures, according to an op-ed in the Hill by Frederico Bartels, a policy analyst at the Heritage Foundation. If nothing else, the pending study, due in February 2020, will provide Congress an excuse to postpone a decision on the need for a new BRAC. And while the requirements for the new study will allow for a more up-to-date assessment, the result is unlikely to change significantly from excess capacity studies the department prepared in March 2016 and October 2017. “Lawmakers are once again changing the parameters, in the hopes they will be able to avoid a new round of BRAC,” Bartels stated.The provision’s requirement for DOD to identify installations with either a capacity shortfall or excess almost certainly will serve to trigger opposition to a new BRAC from lawmakers representing districts with bases cited in the study, he said. The lack of detail in DOD’s previous estimates of its excess infrastructure probably frustrated lawmakers but was needed to avoid signaling possible actions in a future BRAC round. The best way for Congress to learn more about the military’s excess capacity is to authorize a new round of base closures, Bartels emphasized.“As it stands, Section 2812 is a delay tactic dressed up as a robust data call. The Pentagon has excess infrastructure. Whether that excess accounts for 22 percent of its holdings, or 19 percent, or even just half of that is largely irrelevant for starting a new round of BRAC,” he stated.Don’t miss a panel discussion covering the trends, politics and policies that will define the year ahead on Wednesday, June 20 at the 2018 Defense Communities National Summit. Featured speakers include Bartels along with Blaise Misztal, director of national security at the Bipartisan Policy Center; Mackenzie Eaglen, resident fellow at the American Enterprise Institute; and Todd Harrison, director of defense budget analysis at the Center for Strategic and International Studies.Navy photo by Chief Photographer’s Mate Johnny Bivera Dan Cohen AUTHORlast_img read more

Dance drama and some more

first_imgThough feminism came much later in the last century the emotions have always been there in pervasive and prevalent form. In the performance of artiste Dimple Kaur, we can see the dreams and longing for love, which is beyond the realms of time and society and the practical reality of the dream, marriage which was beautifully captures in the poem Kuvanri (The Virgin) and is interpreted by the dancer in today’s manifestations of domestic abuse and marital rapes. Also Read – ‘Playing Jojo was emotionally exhausting’The psychological numbness and quietness is portrayed in the poem titled Chup, followed by the poem titled Mere Dost. Ae Mere Ajnabi is poem of hopefulness and yet the transitory nature of love and relationships. The cycle of love and pain continues as the longing intensifies. The next poem is about the undying spirit of the women Suraj Nu Sare Khoon Maaf Han and yet she says ‘I will meet you yet again…’ and I am Swatantra Rooh (A liberated soul). Also Read – Leslie doing new comedy special with NetflixKaur is a performing Indian Classical dancer practicing Bhaartanatyam and VilasiniNatyam dance forms. The artiste commented, ‘This is my unique attempt to bring out in a contemporary form the possibilities and emotions that can be stirred with Punjabi language and I sincerely hope and believe that this will be appreciated by the audience and it will also provide them with an opportunity to experience art and its manifestations in new language.’When: Today Where: Alliance Francaise, Lodhi Estate Ticket Price:  Rs. 500last_img read more

Baluchari silk makes comeback in Bengal thanks to state project

first_imgKolkata: The sale of Baluchari silk has seen a sharp spike in Bengal, after the state government launched the ‘Baluchari’ project a few years ago, aiming to revive the textile which harks back to the colonial times.”In collaboration with the West Bengal State Handloom Weavers’ Cooperation Society (Tantuja), the Directorate of Textiles had launched the Baluchari project, which has been a major success. The sale of this particular kind of silk has increased on a major scale as we roped in weavers from Bishnupur, who blended some old and new designs, keeping in mind the current trend and demands of the consumers,” said Director of Textiles Debasis Ghosh on Wednesday. Also Read – Bose & Gandhi: More similar than apart, says Sugata BoseBaluchari, a quintessential textile of Bengal, which found a home in Bishnupur of Bankura district after its place of origin Baluchar in Murshidabad, had succumbed to the vagaries of nature. Even in Bishnupur, the design, looms, weaving technique and the thread used underwent drastic change with time, leaving the originality of the textile in shambles. In such a scenario, the Baluchari project has aided its grand revival, with the hike in sales figures. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataGhosh further said: “After the launch of the project, the West Bengal State Handloom Weavers’ Cooperation Society eventually undertook its marketing duties and launched an exclusive showroom in Park Street which specialises in Baluchari silk, among others. The annual turn- over of the showroom has reached crores.” Tantuja procures handloom fabrics from cooperative societies and artisans through 12 procurement centres and two training-cum-production centres. It has 83 sales outlets all over India. Speaking about the initiative taken by the government to help the farmers in cultivation of silk, the extension officer of the directorate of textiles Partho Pratim said: “There are 59 government sericulture farms in Bengal which cultivate superior-quality seeds. These seeds are then given to the farmers at a subsidised rate, who then produce the raw silk. When the raw silk is sold in the market, the farmers earn good revenue. The weavers who buy the raw silk spin it into sarees, shawls and other garments.”last_img read more

Watch out for these roadworks affecting your journeys this week

first_imgGet the biggest Daily stories by emailSubscribeSee our privacy noticeThank you for subscribingSee our privacy noticeCould not subscribe, try again laterInvalid EmailMotorists are being warned to plan ahead when travelling this week as a series of new roadworks will begin across North Staffordshire. Dozens of routes will be affected by the planned works, which will be carried out by various local authorities as well as telecommunication, gas and water companies. The following list, correct as of June 3, contains the roadworks which are most likely to cause delays to traffic. Any emergency repairs will not feature in the list. Read MoreDrivers set to be banned from parking on these Stoke-on-Trent roads Burslem, Porthill, Hanley, Bentilee and Bucknall Boulton Street will be hit by eight weeks of roadworks chaos Occupation Street, Newcastle, carried out by Cadent between February 5 and June 14 Grovesnor Road, Newcastle, carried out by Cadent between February 12 and June 14 Belgrave Road, Newcastle, carried out by Cadent between February 21 and June 14 Vessey Terrace, Newcastle, carried out by Cadent between June 4 and June 6 Boulton Street, Wolstanton, carried out by Cadent, between May 29 and June 15 Woodland Avenue, Wolstanton, carried out by Cadent, between May 29 and July 12 Stafford and Eccleshall Stone Road, Eccleshall, carried out by Severn Trent Water between June 13 and June 15 Lichfield Road, Stafford, carried out by Staffordshire County Council between June 11 and June 13 Market Square, Stafford, carried out by Staffordshire County Council between June 4 and June 6 Rickerscote Road, Stafford, carried out by Severn Trent Water between June 6 and June 8 and by BT between June 5 and June 7 Rising Brook, Stafford, carried out by Severn Trent Water on June 5 School Lane, Stafford, carried out by Staffordshire County Council between June 6 and June 8 Almshouse Croft, Bradley, carried out by Staffordshire County Council between June 11 and June 13 Stafford Road, Haughton, carried out by Staffordshire County Council between June 5 and June 12 Main Road, Milford, carried out by Staffordshire County Council between June 4 and June 11 Cannock Road, Brocton, carried out by Staffordshire County Council between June 14 and June 18 Lower Penkridge Road, Acton Trussell, carried out by Severn Trent Water between June 12 and June 14 Read MoreGrieving relatives’ heartfelt tribute to Port Vale fan killed in crash Stone Traffic on a road The Fillybrooks, Darlaston, and Yarnfield Lane, Yarnfield, carried out by Western Power Distribution between June 11 and September 3 Eccleshall Road, Stone, carried out by Western Power Distribution between June 11 and September 3 Eccleshall Road, Stone, carried out by Staffordshire County Council between June 7 and September 6 Stafford Road and Brooms Road, Stone, carried out by Western Power Distribution between June 11 and September 3 Lichfield Road, Stone, carried out by Vodafone on June 11 and by Severn Trent Water between June 11 and July 27 Trentham, Hanford and Clayton Chivelstone Grove, Trentham, carried out by Stoke-on-Trent City Council between June 4 and June 11 Clayton Road, Clayton, carried out by Staffordshire County Council between Jun 12 and June 14 A34 Stone Road, Hanford, carried out by Stoke-on-Trent City Council on June 5 (Image: Copyright unknown) Liverpool Road East, Kidsgrove, carried out by Staffordshire County Council between June 11 and June 13 High Street, Talke, carried out by Staffordshire County Council on June 10 between 6am and 12pm James Brindley Way, Tunstall, carried out by Stoke-on-Trent City Council between June 4 and June 11 Leek, Endon and Light Oaks Macclesfield Road, Leek, carried out by BT between June 6 and June 8 Ashbourne Road, Bradnop, carried out by Western Power Distribution on June 4 Leek Road, Endon, carried out by Severn Trent Water on June 7 Bagnall Road, Light Oaks, carried out by Western Power Distribution between June 4 and June 6 Longton, Meir, Meir Heath and Weston Coyney Lightwood Road, Lightwood, carried out by Western Power Distribution between June 11 and June 22 Anchor Road, Longton, carried out by Western Power Distribution between June 11 and June 20 Market Street, Longton, carried out by Cadent between June 11 and November 2 Tideswell Road, Longton, carried out by Stoke-on-Trent City Council between June 4 and June 12 A50 Uttoxeter Road, Meir, carried out by Highways England between June 5 and June 9 Sandon Road, Meir Heath, carried out by Severn Trent Water between June 12 and June 14 Windmill Hill, Meir Heath, carried out by Staffordshire County Council between June 14 and June 21 Weston Road, Weston Coyney, carried out by Stoke-on-Trent City Council between June 10 and June 17 Read MoreWhat are my rights if my plane is delayed? Everything you need to know Newcastle and Wolstanton Roadworks (Image: Stoke Sentinel) Dividy Road, Bentilee, carried out by Western Power Distribution between June 6 and June 8 Werrington Road, Bucknall, carried out by BT between June 6 and June 9 Hall Street and Westport Road, Burslem, carried out by Cadent between June 4 and June 28 Lichfield Street, Hanley, carried out by Western Power Distribution between June 12 and June 18 Porthill Bank, Porthill, carried out by Severn Trent Water between June 4 and June 6 High Street, Porthill, carried out by Severn Trent Water between June 4 and 6 Read MoreCampaigners tell highways chiefs: “We need traffic lights or there will be more crashes here!” Cheadle, Tean, Oakamoor and Foxt Oakamoor Road, Cheadle, carried out by Staffordshire County Council between June 14 and June 21 Tean Road, Cheadle, carried out by Staffordshire County Council between June 15 and June 22 Foxt Road, Foxt, carried out by Cadent between June 11 and June 15 Uttoxeter Road, Lower Tean, carried out by Western Power Distribution on June 13 Mill Road, Oakamoor, carried out by Western Power Distribution on June 7 Cheadle Road, Tean, carried out bt Staffordshire County Council between June 17 and June 25 Chapel Lane, Threapwood, carried out by Western Power Distribution on June 5 Bradley Lane, Threapwood, carried out by BT between June 4 and 5 Hollington Road, Upper Tean, carried out by Severn Trent Water on June 11 Fenton, Shelton, Cliffe Vale, Stoke and Blurton A50, Blurton, carried out by Highways England between June 11 and June 13 Blurton Road, Blurton, carried out by Severn Trent Water between June 4 and June 6 Alfred Street, Fenton, carried out be Stoke-on-Trent City Council between June 11 and June 18 Victoria Road, Fenton, carried out be Stoke-on-Trent City Council between June 11 and June 18 Shelton New Road, Cliffe Vale, carried out by Cadent between May 30 and June 8 Station Road, Shelton, carried out be Stoke-on-Trent City Council between March 28 and September 30 Boothen Old Road, Stoke, carried out by Cadent between June 4 and June 21 Read MoreWheels came off (literally) for this drink-driver being chased by police Kidsgrove, Talke and Tunstall last_img read more