Did You Know That Red Bull Has a Magazine With a 27

first_imgWhen you think Red Bull, you should think scale. Whether it’s selling more than 35 billion cans of an energy drink in more than 165 countries, sponsoring hundreds of athletes or producing a men’s lifestyle magazine that’s printed in five languages and delivers more than 2.7 million copies globally, Red Bull aims to do everything big.The Red Bulletin is the company’s print magazine iteration, and it began in 2007 when the company launched its media division, Red Bull Media House. Red Bull Media house produces a variety of content, from print to video to recorded music. However, The Red Bulletin was the company’s first formal standalone media product.It would be easy to dismiss the magazine as a content marketing play, however the business model and content tell a different story. The magazine’s revenue stream works just like most consumer magazines–subscription, newsstand and ad sales. And editor-in-chief of the U.S. edition, Andreas Tzortzis says that while content supports the parent company’s mission, it’s purpose is not just a tactic to sell more cans. “The kind of stories we do are so varied, which is one of the great challenges each month,” he says. “Because we cover stories from beyond the world of Red Bull, and increasingly that’s become our mandate, we have shifted away from branded stories and have begun to push the boundaries and explore the exceptional.” What he means is The Red Bulletin covers many of the same concepts and issues other lifestyle magazines are tackling, but instead tries to contextualize them from the brand and its consumers’ perspective.”We occupy many different spaces,” Tzortzis says. “We’re able to tell stories from other countries in the perspective of people living there. Whereas a lot of American magazines tell those stories from the perspective of an American in another country.”Tzortzis admits that The Red Bulletin borrows from a lot of different magazines in that it covers a number of lifestyle topics including sports, music and gear reviews. But he does say that he doesn’t see the magazine having a clear competitor. The magazine publishes on multiple platforms beyond print including a website and an app. It also develops videos to complement its feature stories. Nevertheless, print is still the magazine’s primary vehicle for reaching readers.”I have a soft spot for print, as does our founder” Tzortzis says. But he says there’s more to it than that. “Magazines can provide the context, we can slow down the story. So much of our world is quick-hit clips. But we place an emphasis on photography and our journalism, and I think that’s where print lives. Print lives in the ability to step back, to slow down the pace and provide the context. And for Red Bull Media House it provides the ability to branch out.” What Tzortzis means by “branch out” is that The Red Bulletin taps into a demographic different from its typical beverage consumer–specifically, men in their late 20s and into their early 30s. The magazine also recently redesigned its front of book section “Bullevard” under the direction of its new publisher Wolfgang Winter. The new design was developed in order to give the reader a “running start” to its feature well, according to Tzortzis. This is the magazine’s second design upgrade this year, after overhauling the back of the book in early 2013. And Tzortzis says to expect more upgrades in 2014.More on this topic Red Bull Magazine, “The Red Bulletin,” Priced at $4.99 a Pop Red Bull Media House Brings Its Magazine Online ESPN Relaunches Rise, Increases Circ to 1 Million Primex 2006: From E-Media to Virtual Proofing, Program Reflects a Conflicted Era The Red Bulletin Evolving into Traditional Magazine Martha 2.0: After Ad Turnaround, CEO Says ‘Survival’ Question Put to RestJust In Meredith Corp. Makes Digital-Side Promotions | People on the Move The Atlantic Names New Global Marketing Head | People on the Move Four More Execs Depart SourceMedia in Latest Restructuring PE Firm Acquires Majority Stake in Industry Dive TIME Names New Sales, Marketing Leads | People on the Move This Just In: Magazines Are Not TV NetworksPowered bylast_img read more

POLICE LOG for May 24 Friend Reported Missing… And Is Found In

first_imgWILMINGTON, MA — Here are highlights of the Wilmington Police Log for Friday, May 24, 2019:Police served a zoning bylaw violation notice to a Dublin Avenue homeowner for parking commercial vehicles on the street. (6:16am)A car struck a pole on Andover Street. A 35-year-old female complained of arm pain and had a panic attack. Fire Department transported woman to Winchester Hospital. Vehicle towed. RMLD and Verizon notified. (8:37am)A caller reported a very large turtle in roadway at Glen Road and Faulkner Avenue. (12:55pm)A walk-in party reported their friend hasn’t been heard from in a week. Police put a BOLO out. Tewksbury Police called Wilmington Police and indicating their friend may be locked up. Station officer confirmed. (5:54pm)A caller stated an individual got in his face and started yelling at him in a Lowell Street parking lot after he backed into him. Individual is now sitting in his car. Caller is afraid to leave his car unattended and requested an officer. (7:49pm)(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedPOLICE LOG for July 27: OUI Arrest; Woman Brings Caged Bird To Town BeachIn “Police Log”POLICE LOG for August 20: Wilmington Man Arrested; Car vs. Tree; Concession Stand VandalizedIn “Police Log”POLICE LOG for July 9: Police Issue 2 Summonses To Drivers; Windows Kicked In At BusinessIn “Police Log”last_img read more

43 killed as car bomb hits Syria evacuees

first_imgSmoke billowing following a suicide car bombing in Rashidin, west of Aleppo that targeted buses carrying Syrians evacuated from two besieged government-held towns of Fuaa and Kafraya. Photo: AFPA suicide car bomb attack on buses carrying Syrians evacuated from two besieged government-held towns killed 43 people on Saturday, as US-backed fighters advanced in their push towards the Islamic State group’s Raqa stronghold.The Syrian Observatory for Human Rights said the blast targeted buses carrying residents evacuated from the northern towns of Fuaa and Kafraya under a deal reached between the regime and rebels.“The suicide bomber was driving a van supposedly carrying aid supplies and detonated near the buses,” the monitoring group said.It said most of the dead in the explosion in rebel-held Rashidin, west of Aleppo, were evacuees, but the blast also killed several rebels who had been guarding the buses.Thousands of evacuees had been stuck on the road because of a disagreement over the number of rebels allowed to leave two other towns included in the deal.The evacuation process resumed following the blast, the Observatory said.AFP’s reporter at the scene saw several bodies, body parts and blood scattered on the ground.The wounded including several children received treatment at a hospital in the government-held part of Aleppo.The bombing took place as thousands of evacuees from Fuaa and Kafraya waited to continue their journey to regime-controlled Aleppo, the coastal province of Latakia, or Damascus.The rebel group Ahrar al-Sham condemned the bombing.“We reject any accusations levelled at opposition for this heinous crime,” a senior official tweeted. “Our role was to secure civilians not kill them.”More than 5,000 people who had lived under crippling siege for more than two years left the two towns, along with 2,200 evacuated from rebel-held Madaya and Zabadani, on Friday.Syria’s war has left more than 320,000 people dead since erupting in 2011, with more than half the population forced from their homes and hundreds of thousands trapped under siege.It has sucked in regional and international powers and allowed jihadist groups to seize vast areas of the country.SDF advancesUS-backed fighters reached the outskirts of a key jihadist-held town in northern Syria on Saturday as part of an offensive aimed at the IS bastion of Raqa.The Syrian Democratic Forces (SDF), an Arab-Kurdish alliance supported by a US-led coalition, surrounded Tabqa in early April and have cut its main supply routes.The town and a nearby dam are key prizes in the broader offensive for Raqa, the jihadists’ de facto Syrian capital about 55 kilometres (35 miles) to the east.An SDF military source said Saturday that clashes were fierce and that the alliance’s forces were “trying to penetrate the town from the east and west”.SDF fighters are within a few hundred metres (yards) of Tabqa and engaged in heavy fighting as IS counter-attacked, said Observatory head Rami Abdel Rahman.The SDF launched a campaign for Raqa in November, backed by US-led coalition air strikes, advisers and artillery. It has since captured most of the surrounding province.Tabqa sits on a key supply route into Raqa and served as an important IS command base, housing the group’s main prison.Evacuation in balanceBacked by Russia and local militias, pro-government forces have made a string of recent gains.The government and rebels have brokered a series of deals to evacuate people from besieged areas, which Damascus touts as the best way to end the violence. Rebels say they are forced out by siege and bombardment.The deal involving the evacuees targeted on Saturday has been beset by delays, and the 5,000 Fuaa and Kafraya residents had waited in Rashidin for more than a day without moving before the bomb went off, an AFP correspondent said.Around 2,220 evacuees from Madaya and Zabadani were similarly blocked at a transit point in government-held territory, one of them told AFP by telephone.State television said the car bombing had been carried out by “terrorist groups”, a term the regime applies to all armed opposition groups.The main opposition High Negotiations Committee (HNC) condemned the bombing, saying that “terrorism shall end if a political transition takes place”.Many residents had earlier expressed regret over not knowing when, if ever, they would be able to return to their homes.“It’s terrible to be uprooted like this, to go and live in a place that is not ours,” said Jama Nayef, a vet from Fuaa.last_img read more

Falsely Accused Black College Students Get Apology

first_imgBy JIM SALTER, Associated PressST. LOUIS (AP) — The city manager and police chief in a suburban St. Louis town apologized Thursday to a group of Black college students after police wrongly accused them of a dine-and-dash and used several squad cars to escort them back to a restaurant.Washington University in St. Louis. (Courtesy Image/Logo)Clayton city manager Craig Owens said he and chief Kevin Murphy met with several of the 10 Washington University students, calling the meeting “emotionally powerful.” Owens said in a statement that he and Murphy left the meeting with a better understanding of “what it is like to be a young African-American who is confronted by the police.” Owens and Murphy are White.The incident involved 10 incoming freshmen on campus for a five-week summer program to help them prepare for university life at the prestigious school that sits that sits at the boundary of St. Louis and Clayton.After a late-night dinner at a Clayton IHOP restaurant the students were walking to a light rail station around 12:30 a.m. July 8 when they were approached by two officers.The restaurant manager had told police that a group of young Black men left without paying a $62 tab. The students had, in fact, eaten at the restaurant and some were carrying to-go bags. But they told police they paid their bills — some showed receipts.Murphy said the students agreed to walk back and talk with the restaurant manager. The university said six squad cars followed the students, though Murphy believed the number was four.Back at the restaurant, the manager told police the students were not those who left without paying.Washington University Chancellor Mark Wrighton met with Clayton leaders on July 12 and again on Tuesday to express their concern and anger, said Jill Friedman, vice chancellor for public affairs.“I have great admiration for our students’ maturity, fortitude and candor,” Wrighton said. “They are truly remarkable. I had hoped that this kind of dialogue with the city would open city leaders’ eyes, open their hearts and open their minds, and it did.”Owens said that in hindsight, police mishandled the incident and lacked sensitivity about the students’ “everyday reality because of how racial bias affects their lives.”The city will expand training programs to help ensure against bias and improve racial sensitivity training, and an outside expert will examine current procedures, Owens said.last_img read more

HTCs Cher Wang on Innovation and the It Product

first_imgJuly 13, 2012 If you own a mobile device then you’ve probably heard of tech giant HTC Corp., the Taiwanese maker of tablets and smartphones such as the HTC Incredible, Thunderbolt and Evo 4G. You may be less familiar with Cher Wang, the 53-year-old woman who co-founded the company in 1997.Under her leadership, HTC has grown into one of the biggest players in mobile tech, partnering with Google and Microsoft to develop devices that are powered by their respective Android and Windows Phone operating systems. HTC has often been cited among the fastest-growing and most innovative brands in mobile.The daughter of former Taiwan management icon Y.C. Wang, she’s married to Chen Wen-Chi, president and CEO of Taiwan-based computer-hardware company VIA Technologies. Last year, the couple’s combined net worth was said to be about $8.8 billion.In an email interview, we discussed what’s helped Wang find success and how others can, too. What follows is an edited version of our exchange: min read Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals Related: Mark Cuban: Outwork and Outlearn Your CompetitionEntrepreneur: What was the one thing that helped you the most in breaking through in the technology business?Wang: I’m not sure it’s ever one thing, but if I had to pick one it would be a relentless focus on delivering a product that meets the needs of customers. Since the beginning, HTC has focused on developing strong research and development capabilities and keeping a close eye on consumer, market and technology trends.Entrepreneur: What in your opinion makes a tech company great?Wang: There is usually an “X factor” that is hard to define. For HTC, I think it is our culture. We embrace the best of our Eastern roots and combine it with the best of the Western cultures where we have leadership and offices. It makes the culture colorful as well as energetic and creative.Entrepreneur: HTC has had successful partnerships with Google and Microsoft. What are your tips for working with other tech entrepreneurs?Wang: The most essential element is to bring value to the partnership. All partners have their strengths and weaknesses. The most important thing is to find ways to create benefit for everyone involved. We work closely with our partners to understand their challenges and business, and provide them with the products or support that they want and need.Related: Robert Scoble: Tech ‘Treps Should Be Crazy PassionateEntrepreneur: When it comes to product development, how do you stay ahead of the curve?Wang: Keen observation. We must always keep an eye on our environment, to keep track of what changes are happening in technology, in infrastructure, in markets, in how people across the world are living their lives, working and communicating. We need to anticipate these trends and innovate to meet them. Within HTC, hundreds of ideas are tested and discarded to find those rare ideas that define the HTC user experience.Entrepreneur: What’s the biggest mistake a tech entrepreneur needs to avoid?Wang: The greatest pitfall is standing still. As entrepreneurs, we must continue to ask ourselves “What’s next?” It takes humility to realize that we don’t know everything, not to rest on our laurels and know that we must keep learning and observing. If we don’t, we can be sure some startup will be there to take our place.Related: RIM Founder Mike Lazaridis on the Challenges of Reinvention Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Register Now »last_img read more