RNLI promotes events Web site with link-to-us e-mail campaign

first_img Howard Lake | 29 July 2003 | News Tagged with: Consulting & Agencies Digital Events About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The RNLI events team is asking Web site owners to publicise the charity’s fundraising events to a wider audience byplacing links on their site to the charity’s loadsmorefun.co.uk site.The promotion is being carried out by digital marketing agency M-Corp which built the loadsmorefun.co.uk site as well as two other RNLI sites, beachrescue.org.uk and beachsafety.org.uk.The e-mail request is short and clear, giving a short cut and paste snippet of HTML for Web site owners to add to their site: Advertisement RNLI promotes events Web site with link-to-us e-mail campaigncenter_img Here is our sites [sic] Title URL and short description:RNLI teamfundraising events – An online resource detailing all thefundraising events in the UK currently organised by the RNLIAlthough the campaign is targeted, the message that UK Fundraising received was not personalised. While it did specifically ask for a link to be made on www.fundraising.co.uk, the message was addressed “To Whom It May Concern.”Furthermore there was no option to place graphics or perhaps banner ads on one’s site, should one be keen to show further support.The loadsmorefun.co.uk microsite itself though is particularly good, offering very clear and attractive details about getting involved, whether as a company or an individual. The opening splash page is a good visual summary of fundraising challenge events, but otherwise redundant. It can be skipped and throughout there are navigation links to the main content of the site. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThislast_img read more